The Data and Analytics Playbook

by Lowell Fryman

The book teaches readers how to use proven methods and accelerators to break through data obstacles to provide faster, higher quality delivery of mission critical programs.

The Data and Analytics Playbook

Author: Lowell Fryman

Publisher: Morgan Kaufmann

ISBN: 0128025476

Page: 292

View: 770

The Data and Analytics Playbook: Proven Methods for Governed Data and Analytic Quality explores the way in which data continues to dominate budgets, along with the varying efforts made across a variety of business enablement projects, including applications, web and mobile computing, big data analytics, and traditional data integration. The book teaches readers how to use proven methods and accelerators to break through data obstacles to provide faster, higher quality delivery of mission critical programs. Drawing upon years of practical experience, and using numerous examples and an easy to understand playbook, Lowell Fryman, Gregory Lampshire, and Dan Meers discuss a simple, proven approach to the execution of multiple data oriented activities. In addition, they present a clear set of methods to provide reliable governance, controls, risk, and exposure management for enterprise data and the programs that rely upon it. In addition, they discuss a cost-effective approach to providing sustainable governance and quality outcomes that enhance project delivery, while also ensuring ongoing controls. Example activities, templates, outputs, resources, and roles are explored, along with different organizational models in common use today and the ways they can be mapped to leverage playbook data governance throughout the organization. Provides a mature and proven playbook approach (methodology) to enabling data governance that supports agile implementation Features specific examples of current industry challenges in enterprise risk management, including anti-money laundering and fraud prevention Describes business benefit measures and funding approaches using exposure based cost models that augment risk models for cost avoidance analysis and accelerated delivery approaches using data integration sprints for application, integration, and information delivery success

Exam Prep for The Data and Analytics Playbook

by

This book provides over 2,000 Exam Prep questions and answers to accompany the text The Data and Analytics Playbook Items include highly probable exam items: World Wide Web, Microprocessor, Arithmetic logic unit, OS X, SMTPS, Executable, ...

Exam Prep for The Data and Analytics Playbook

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Publisher:

ISBN:

Page:

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The Data Driven Transformation Playbook

by CAROLINE. JACKSON CARRUTHERS (PETER.)

Packed with case studies and real world examples, the book brings together views, opinions and practitioners experience for the first time along with the authors' original theories, concepts and methodologies.

The Data Driven Transformation Playbook

Author: CAROLINE. JACKSON CARRUTHERS (PETER.)

Publisher:

ISBN: 9781783303878

Page: 208

View: 947

How do you start the journey to truly getting the most from your data? Many businesses need or want to transform to survive or to thrive. The digital transformation was all about technology and platforms driving business and customers on line. Data enabled transformation is about exploiting data to provide key insights to drive business value. The Data Driven Transformation Playbook is a must-have guide to transforming your business into a data enabled organisation. Written by Caroline Carruthers and Peter Jackson, two award-winning CDOs and authors of the bestselling Chief Data Officers Playbook, it provides direct, engaging and pragmatic guidance for current and aspiring CDOs, CEOs, COOs, data change practitioners and programme managers. Packed with case studies and real world examples, the book brings together views, opinions and practitioners experience for the first time along with the authors' original theories, concepts and methodologies. It takes a step-by-step approach covering: why organisations would want to be data enabled checking readiness preparing for transformation making the change happen embedding the new culture and moving forward.

Analytics Best Practices

by Prashanth Southekal

It is intended for anyone who has a stake and interest in deriving insights from data analytics. The three key differentiating aspects of this book are: Practicality. This book offers prescriptive, superior, and practical guidance.

Analytics Best Practices

Author: Prashanth Southekal

Publisher: Technics Publications

ISBN: 9781634628273

Page: 208

View: 590

Deliver enterprise data analytics success by following Prashanth's prescriptive and practical techniques. Today, organizations across the globe are looking at ways to glean insights from data analytics and make good business decisions. However, not many business enterprises are successful in data analytics. According to Gartner, 80% of analytics programs do not deliver business outcomes. Mckinsey consulting says, less than 20% of the companies have achieved analytics at scale. So, how can a business enterprise avoid analytics failure and deliver business results? This book provides ten key analytics best practices that will improve the odds of delivering enterprise data analytics solutions successfully. It is intended for anyone who has a stake and interest in deriving insights from data analytics. The three key differentiating aspects of this book are: Practicality. This book offers prescriptive, superior, and practical guidance. Completeness. This book looks at data analytics holistically across the four key data analytics domains - data management, data engineering, data science, and data visualization. Neutrality. This book is technologically agnostic and looks at analytics concepts without any reference to commercial analytics products and technologies. Dr. Southekal proves why he is one of the leading thinkers on data and analytics today. 'Analytics Best Practices' is an indispensable guide for business leaders and those looking to get into the analytics field on the nuances, challenges, and immense opportunities with data. Douglas B. Laney Principal, Data & Analytics Strategy, Caserta, and author of "Infonomics"

Analytics Best Practices A Business driven Playbook for Creating Value through Data Analytics

by Prashanth H Southekal, PhD, MBA

So how can a business enterprise avoid analytics failure and deliver business
results? This book – Analytics Best Practices: A Business-driven Playbook for
Creating Value through Data Analytics will improve the odds of delivering
enterprise ...

Analytics Best Practices A Business driven Playbook for Creating Value through Data Analytics

Author: Prashanth H Southekal, PhD, MBA

Publisher: Technics Publications

ISBN: 1634628292

Page: 208

View: 932

Deliver enterprise data analytics success by following Prashanth’s prescriptive and practical techniques. Today, organizations across the globe are looking at ways to glean insights from data analytics and make good business decisions. However, not many business enterprises are successful in data analytics. According to Gartner, 80% of analytics programs do not deliver business outcomes. Mckinsey consulting says, less than 20% of the companies have achieved analytics at scale. So, how can a business enterprise avoid analytics failure and deliver business results? This book provides ten key analytics best practices that will improve the odds of delivering enterprise data analytics solutions successfully. It is intended for anyone who has a stake and interest in deriving insights from data analytics. The three key differentiating aspects of this book are: · Practicality. This book offers prescriptive, superior, and practical guidance. · Completeness. This book looks at data analytics holistically across the four key data analytics domains - data management, data engineering, data science, and data visualization. · Neutrality. This book is technologically agnostic and looks at analytics concepts without any reference to commercial analytics products and technologies. Dr. Southekal proves why he is one of the leading thinkers on data and analytics today. ‘Analytics Best Practices’ is an indispensable guide for business leaders and those looking to get into the analytics field on the nuances, challenges, and immense opportunities with data. Douglas B. Laney Principal, Data & Analytics Strategy, Caserta, and author of “Infonomics” Dr. Southekal’s book is a treasure trove of best practices and practical examples from the field of Data Analytics. Upen Varanasi CEO & Co-Founder, Riversand Technologies What I like about this book is its focus on real-world best practices with an extensive set of practical tips and tricks. It provides an important bridge between the data management and business operations sides of a business. Michael Wade Professor of Innovation & Strategy, IMD Business School Prashanth’s book is accessible and practical – an excellent guide for corporate leaders who want to produce meaningful business results from the use of data and analytics to create true business value. Irina Pelphrey Senior Director, Walmart Corporation This book is a must on the desks of business executives and decision makers at all levels in an organization who want to truly understand what it takes to become a successful data driven organization. Ram Kumar Senior Vice President, Quantium Dr. Prashanth Southekal has created a practical guidebook for realizing business value from data and analytics investments. Highly recommended. Randy Bean Founder & CEO, NewVantage Partners Prashanth’s second book starts with the right title – it is always about BUSINESS VALUE. The practices explored here will help anyone interested to achieve these goals. Mario Faria Gartner Research Board The Analytics Best Practices book is one of the most comprehensive and well-researched books I have come across on data analytics. Ameet Shetty Former Chief Data and Analytics Officer, McDonald's Corporation I would encourage all professionals to read this easy to navigate, thoughtful and pragmatic book as it is relevant to all of us seeking to maximize the ROI for our organizations. Lisa M. Wardlaw Former EVP, Global Chief Digital Strategy Officer, MunichRe Deriving actionable insights from data requires that linkage to be clear between art and science and this book does just that. Chris Leonard, Director, Digital Strategy & Transformation, Plains Midstream Prashanth’s book simplifies the complex world of data analytics, and one to understand the drivers of bringing valued results to an organization. Matthew Joyce Senior Solution Architect, SAS-Institute

Data Analytics Applied to the Mining Industry

by Ali Soofastaei

Business and Human Rights Journal, 2016. 1(2): pp. 307–313. 40. Fryman, L., G.
Lampshire, and D. Meers, The Data and Analytics Playbook: Proven Methods for
Governed Data and Analytic Quality. 2016: Morgan Kaufmann, Burlington, MA.

Data Analytics Applied to the Mining Industry

Author: Ali Soofastaei

Publisher: CRC Press

ISBN: 0429781776

Page: 272

View: 270

Data Analytics Applied to the Mining Industry describes the key challenges facing the mining sector as it transforms into a digital industry able to fully exploit process automation, remote operation centers, autonomous equipment and the opportunities offered by the industrial internet of things. It provides guidelines on how data needs to be collected, stored and managed to enable the different advanced data analytics methods to be applied effectively in practice, through use of case studies, and worked examples. Aimed at graduate students, researchers, and professionals in the industry of mining engineering, this book: Explains how to implement advanced data analytics through case studies and examples in mining engineering Provides approaches and methods to improve data-driven decision making Explains a concise overview of the state of the art for Mining Executives and Managers Highlights and describes critical opportunity areas for mining optimization Brings experience and learning in digital transformation from adjacent sectors

The Chief Data Officer s Playbook

by Caroline Carruthers

The professional services firm EY currently identifies four technology areas that it
believes are key to innovation: Artificial Intelligence (AI), Robotic Process
Automation (RPA), Blockchain and Analytics. At least three of these are pure '
data', ...

The Chief Data Officer s Playbook

Author: Caroline Carruthers

Publisher: Facet Publishing

ISBN: 178330474X

Page: 248

View: 865

This fully revised and updated edition of the bestselling Chief Data Officer’s Playbook offers new insights into the role of the CDO and the data environment. Written by two of the world’s leading experts in data driven transformation, it addresses the changes that have taken place in ‘data’, in the role of the ‘CDO’, and the expectations and ambitions of organisations. Most importantly, it will place the role of the CDO into the context of a c-suite player for organisations that wish to recover quickly and with long-term stability from the current global economic downturn. New coverage includes: - the evolution of the CDO role, what those changes mean for organisations and individuals, and what the future might hold - a focus on ethics, the data revolution and all the areas that help readers take their first steps on the data journey - new conversations and experiences from an alumni of data leaders compiled over the past three years - new chapters and reflections on being a third generation CDO and on working across a broad spectrum of organisations who are all on different parts of their data journey. Written in a highly accessible and practical manner, The Chief Data Officer’s Playbook, Second Edition brings the most up-to-date guidance to CDO’s who wish to understand their position better; to those aspiring to become CDO’s; to those who might be recruiting a CDO and to recruiters to understand an organisation seeking a CDO and the CDO landscape.

Big Data Big Climb

by Anne Legg

This book will provide your credit union with the tools it needs to reduce member friction, analyze actual competition, and identify disruption to improve the lives of its members and gain competitive advantage.

Big Data Big Climb

Author: Anne Legg

Publisher:

ISBN:

Page: 153

View: 792

Data is one of the most robust assets Credit Unions have, yet there are few resources available to help the industry leverage this asset. Anne Legg's Big Data Big climb is a must-have guide for those who are looking to improve their members' lives using data. This foundational primer on data transformation uses the metaphor of climbing Mt Kilimanjaro to provide both clarity and a framework on this subject. With sections titled "Which is more mature your data or a teen," and "A Credit Union governs its loans, so why not its data" as well as "Building Credit Union Hakuna Matata" his book cuts through techno-jargon and translates data transformation concepts into a playbook for credit unions to leverage their robust data to create revolutionary member relationships.This must-have guide provides guidance on assessing the current credit union data state, creating an enterprise vision. building member-centric data strategies, demystifying data maturity, establishing a data governance practice, building a data analytics program, developing a data consumptive culture, and building continuous data-centric capabilities. Not only is the book packed with real-world examples, assessment guides, and case studies, the author has created BONUS content available online for only Big Data/Big Climb readers. This book will provide your credit union with the tools it needs to reduce member friction, analyze actual competition, and identify disruption to improve the lives of its members and gain competitive advantage. It is a must-read across boards, leadership teams, department leads, and member contact talent.

Architecting Experience

by Scot R Wheeler

' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting ...

Architecting Experience

Author: Scot R Wheeler

Publisher: World Scientific

ISBN: 9814678430

Page: 280

View: 442

' In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. Contents:The Foundations of PersonalizationStrategy, Technology, Science & ArtThe Applied Digital Analytics Playbook (ADAP) Part OneThe Changing World of Owned MediaEarned Media: Organic Social & SEOPaid Media AnalyticsTesting & Optimization. Marketing Automation. AttributionData Management, Models, and AlgorithmsThe Cultural and Organizational Impact of Data Readership: Suitable for postgraduate students in Digital and Direct Marketing Master''s programs and professionals in IT, Research, and Marketing. Key Features:Each chapter includes links to additional references, a set of review questions, and how-to exercisesProvides insight on a wider array of marketing technologies and perspective on how they are applied, overlap and/or complement each other in practice than any competing title, which specialize in one area of technology (e.g. dashboards and reporting, marketing automation, real-time buying)Provides education on the data-driven marketing technologies presently being utilized or adopted within digital marketing in paid, earned and owned channels such as web, social and mobile analytics, Customer Relationship Management tools, Marketing Automation systems, Data Management Platforms and Demand Side Platforms, and reveals how data should ideally flow into, out of and between these systems to make them work most effectively in creating integrated experiences for customersKeywords:Data;Analytics;Measurement;Marketing Analytics;Marketing Automation;Digital Analytics;Marketing Technology;Web Analytics;Mobile Analytics;Mobile measurement;Social Media Analytics;Media Measurement;Marketing Measurement;Marketing ROI;ROMI;Targeting;Personalization;Digital Marketing;Marketing;Experience Design;User Experience;UX'

The CIO Playbook

by Nicholas R. Colisto

response data to drive process improvements, increase staffing requests to
address specific areas where complaints are ... Describes what performance data
and analysis reports will be provided to the user organization to show service
quality ...

The CIO Playbook

Author: Nicholas R. Colisto

Publisher: John Wiley & Sons

ISBN: 1118411188

Page: 240

View: 664

As our economy shifts from recession to recovery, our current economic climate is ripe for transformation. CIOs are in a unique position to leverage technology in order to drive innovation and boost business growth. The CIO Playbook is the handy desk reference for CIOs, CEOs, CFOs, and up and coming leaders, revealing a dynamic seven-step framework (Partner – Organize – Innovate – Deliver – Support – Protect – Grow) that will guide you in making essential changes to your organization. The proven strategies, tools, and techniques in The CIO Playbook make it the ultimate "how-to" resource for creating a high-performance IT organization that delivers value-added products and services to employees, customers, and shareholders. Author Nicholas Colisto provides solutions to the issues that concern business leaders and IT practitioners, including: How to truly partner with business peers Delivering high-quality products and services that are embraced by your user community How to ensure your team is focused on the right innovations Measuring performance and running your department like a business Ways to attract, motivate, and retain a talented team working toward a common vision Managing risks to operate effectively and protect corporate reputation Featuring online templates for each of the seven steps described in the book, The CIO Playbook can help you transform your IT department from a mere order taker to a high-performance organization that delivers extraordinary business outcomes, despite this era of turbulent economic challenges.

Understanding the Predictive Analytics Lifecycle

by Alberto Cordoba

I would recommend this book to all the executives.” —Gokula Mishra, Vice President of Advanced Analytics & Big Data, Oracle; Co-Author of The Oracle Big Data Handbook Understanding the Predictive Analytics Lifecycle offers chief ...

Understanding the Predictive Analytics Lifecycle

Author: Alberto Cordoba

Publisher: John Wiley & Sons

ISBN: 1118938925

Page: 240

View: 282

A high-level, informal look at the different stages of the predictive analytics cycle Understanding the Predictive Analytics Lifecycle covers each phase of the development of a predictive analytics initiative. Through the use of illuminating case studies across a range of industries that include banking, megaresorts, mobile operators, healthcare, manufacturing, and retail, the book successfully illustrates each phase of the predictive analytics cycle to create a playbook for future projects. Predictive business analytics involves a wide variety of inputs that include individuals' skills, technologies, tools, and processes. To create a successful analytics program or project to gain forward-looking insight into making business decisions and actions, all of these factors must properly align. The book focuses on developing new insights and understanding business performance based on extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based management as input for human decisions. The book includes: An overview of all relevant phases: design, prepare, explore, model, communicate, and measure Coverage of the stages of the predictive analytics cycle across different industries and countries A chapter dedicated to each of the phases of the development of a predictive initiative A comprehensive overview of the entire analytic process lifecycle If you're an executive looking to understand the predictive analytics lifecycle, this is a must-read resource and reference guide.

Mapping Innovation A Playbook for Navigating a Disruptive Age

by Greg Satell

map for Experian's strategy, which they called “Data Solutions and Decisions
Systems” or “DS squared” for short, to exploit the opportunities they saw in the
marketplace (Figure 3.2). It encompassed four key functional areas (data,
analytics, ...

Mapping Innovation A Playbook for Navigating a Disruptive Age

Author: Greg Satell

Publisher: McGraw Hill Professional

ISBN: 1259862240

Page: 240

View: 356

Map the innovation space—and blaze a path to profits and growth Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies—a straight line to success!—and some are so technical that readers get lost before they begin. Now, there’s Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products—and shows you how to replicate their success. Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework—the Innovation Matrix—for discovering which “type” of innovation process best suits the problem you need to solve. It’s about asking the right questions, so that you can apply the right strategies to the problems you need to solve. In the end, you’ll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forqward, and leverage digital platforms to your advantage. Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.

Marketing and Sales Analytics

by Cesar Brea

Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop actionable strategies that deliver sustainable results.” —Bob Bechek, Worldwide Managing Director, Bain & Company ...

Marketing and Sales Analytics

Author: Cesar Brea

Publisher: FT Press

ISBN: 0133761711

Page: 256

View: 973

PROFITING FROM MARKETING ANALYTICS: YOUR COMPLETE EXECUTIVE ROADMAP “Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop actionable strategies that deliver sustainable results.” —Bob Bechek, Worldwide Managing Director, Bain & Company “Cesar has explored a complex subject in a clear and useful way as senior marketers look to more effectively leverage the power of data and analytics.” —Bill Brand, Chief Marketing and Business Development Officer, HSN, Inc. “Loaded with meaty lessons from seasoned practitioners, this book defines the guideposts of the Marketing Analytics Age and what it will take for marketing leaders to be successful in it. Cesar Brea has provided a practical playbook for marketers who are ready to make this transition.” —Meredith Callanan, Vice President, Corporate Marketing and Communications, T. Rowe Price “While the field has a lot of books on the statistics of marketing analytics, we also need insights on the organization issues and culture needed to implement successfully. Cesar Brea’s Marketing and Sales Analytics has addressed this gap in an interesting and helpful way.” —Scott A. Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College To successfully apply marketing analytics, executives must orchestrate elements that transcend multiple perspectives and organizational silos. In Marketing and Sales Analytics, leading analytics consultant Cesar Brea shows you exactly how to do this. Brea examines the experiences of 15 leaders who’ve built high-value analytics capabilities in multiple industries. Then, building on what they’ve learned, he presents a complete blueprint for implementing and profiting from marketing analytics. You’ll learn how to evaluate “ecosystemic” conditions for success, reconcile diverse perspectives to frame the right questions, and organize your people, data, and operating infrastructure to answer them and maximize business results. Brea helps you overcome key challenges ranging from balancing analytic techniques to governance, hidden biases to culture change. He also offers specific guidance on crucial decisions such as “buy vs. build?”, “centralize or decentralize?”, and “hire generalists or specialists?”

A PRACTITIONER S GUIDE TO BUSINESS ANALYTICS Using Data Analysis Tools to Improve Your Organization s Decision Making and Strategy

by Randy Bartlett

" -- Thomas C. Redman, PhD, the Data Doc, Navesink Consulting Group "Executives beware. This is not your typical management book. This book contains real information from analytical professionals who are outside the executive bubble. . .

A PRACTITIONER S GUIDE TO BUSINESS ANALYTICS Using Data Analysis Tools to Improve Your Organization s Decision Making and Strategy

Author: Randy Bartlett

Publisher: McGraw-Hill Education

ISBN: 9780071807593

Page: 256

View: 230

The Definitive Guide to Using Analytics for Better Business Decisions "A must-read for anyone who is directly or indirectly leading or managing an analytics function--and anyone who wants to make better decisions based on analytics, not just intuition or an 'overemphasis on industry knowledge, which crowds out good analytics.'" -- Charlotte E. Sibley, President, Sibley Associates, a bioPharma consulting company "Over the long term, those who show the greatest imagination, grow the right skills, build the deepest organizations, and follow rigorous statistical practice will reap the greatest rewards from their analytics efforts. A Practitioner's Guide to Business Analytics lights the way." -- Thomas C. Redman, PhD, the Data Doc, Navesink Consulting Group "Executives beware. This is not your typical management book. This book contains real information from analytical professionals who are outside the executive bubble. . . . Hold on to your seat and be prepared to change the way you think about leaders, leadership qualities, and leadership skills needed for future success in the changing business landscape." -- Thomas J. Scott, Director/Advisor, Marketing Sciences Solutions, TGaS Advisors "Randy Bartlett has written an important and useful book, filling at least some of the large void between books that exhort managers to think more analytically without explaining how, and overly technical books that only quantitative analysts would appreciate. Particular strengths are the recommendations about how to organize to integrate analytical expertise into decision-making and the guidance about how managers can assess whether they are getting good analytical advice." -- Douglas A. Samuelson, D.Sc., President and Chief Scientist, InfoLogix, Inc., Annandale, VA; quantitative analyst, inventor, entrepreneur and executive About the Book: The real tragedy of a company failing while using analytics is the fact that its leaders will have the data to explain the failure, but they won't have the capabilities in place to filter the data and convert it into actionable business insights. One implication of Big Data is that we need to adapt . . . quickly. A Practitioner's Guide to Business Analytics integrates powerful strategies for leveraging analytics inside a business with a how-to playbook of tactics to make it happen. The case for competing based on analytics is clear, but until now, there hasn't been authoritative guidance for inciting a corporate community to evolve into a thriving, analytics-driven environment. This hands-on book gives you the tools, knowledge, and strategies to capture the level of organizational commitment you need to get business analytics up and running in your company. It helps you define what business analytics is, quantify the exponential value it brings to an organization, and show others how to harness its power to gain advantage over competitors. Accomplished business information professional Randy Bartlett brings his comprehensive coverage to life with firsthand accounts of using business analytics at brand-name global companies. Through in-depth examinations of success stories and failures in analytics-based decision making and data analyses, he fully prepares you to: Assess your company's analytics needs and capabilities, and develop a strategic analytics plan Steward the three pillars of Best Statistical Practice and accurately measure the quality of analytics-based decisions and data analyses Build and organize a specialized Business Analytics Team to lead infrastructural changes Upgrade the foundation that supports business analytics--data collection, data software, and data management Create the essential synergy for success between the Business Analytics Team and IT Effectively integrating analytics into everyday decision making, corporate culture, and business strategy is a multifront exercise in leadership, execution, and support. The specialized tools and skill sets required to succeed are finally in one resource--A Practitioner's Guide to Business Analytics.

The New Science of Retailing

by Marshall Fisher

Featuring case studies of retailing exemplars from around the world, this practical new book shows you how to: · Mine your sales data to identify "homerun" products you're missing · Reinvent your forecasting and pricing strategies · ...

The New Science of Retailing

Author: Marshall Fisher

Publisher: Harvard Business Press

ISBN: 1422160645

Page: 272

View: 379

Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain problems including stock-outs, overstock, and discounting. It doesn't have to be that way. In The New Science of Retailing, supply chain experts Marshall Fisher and Ananth Raman explain how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins. Featuring case studies of retailing exemplars from around the world, this practical new book shows you how to: · Mine your sales data to identify "homerun" products you're missing · Reinvent your forecasting and pricing strategies · Build end-to-end agility into your supply chain · Establish incentives that align your supply chain partners behind shared objectives · Extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits and unprecedented efficiency.

The Design Thinking Playbook

by Michael Lewrick

"This book is THE best definition of Design Thinking that I have seen." — Kees Dorst, author of Frame Innovation "The Design Thinking Playbook not only outlines and describes how to apply design thinking. (…) This is an imaginative new ...

The Design Thinking Playbook

Author: Michael Lewrick

Publisher: John Wiley & Sons

ISBN: 1119467470

Page: 352

View: 679

A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you’re ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.

Digital Scale

by Anand Swaminathan

This is the ideal guide for all leaders who recognize the power and promise of a digital transformation. Praise for DIGITAL @ SCALE "The digital transformation IS changing every business, so get on board.

Digital Scale

Author: Anand Swaminathan

Publisher: John Wiley & Sons

ISBN: 1119433746

Page: 288

View: 872

Establishing a Digital Competence Center

Practical Artificial Intelligence

by Kashyap Kompella

This book reveals what artificial intelligence is in simple terms and how organizations from all walks of life can easily leverage it to run projects successfully and make smarter decisions.

Practical Artificial Intelligence

Author: Kashyap Kompella

Publisher:

ISBN: 9781686799853

Page: 140

View: 346

If you have tried everything imaginable but have never been able to use artificial intelligence to scale your business or enhance your projects, then this could be one of the most important books you have read in years. Do you still find it hard to adopt the whole concept of artificial intelligence in your company? Are you interested in knowing how business owners like you can leverage the fundamentals of artificial intelligence to make smarter decisions, but unsure how to start? "Practical Artificial Intelligence: An Enterprise Playbook" is written to give you an in-depth view of Artificial Intelligence and how it can be used to make analytics more productive and efficient at workplaces. This book reveals what artificial intelligence is in simple terms and how organizations from all walks of life can easily leverage it to run projects successfully and make smarter decisions. This book offers a thorough grounding in enterprise Ai concepts, along with practical instructions on applying its tools and mechanics in real-life situations. Data technology is moving fast and thanks to Ai, organizations can now use machines to perform complex tasks. However, for a lot of companies, incorporating AI into operations can be very daunting. This practical guide breaks down the basics of how Ai works in simple, non-technical terms as well as what it takes for businesses to start incorporating it into their projects in a step-by-step approach. There are many unanswered questions regarding Ai for most people. This book answers them all. Here's a preview of what you'll discover within the pages of this book: How organizations can use and implement artificial intelligence for their daily operations The fundamental concepts, foundation and the applications of artificial intelligence Understanding how you can deploy Ai for your projects even if you have no technical expertise The shortcomings, limitations and strengths of Ai How to use Ai, who needs it, when to use it and when to avoid it And much more... If you want to understand the mechanics of artificial intelligence and how organizations can use it successfully without debugging complex codes, this book is for you. Scroll up and click the "Buy Now" button to get this entire book right now!

Digital Metrics Playbook

by Enrique Quevedo

Traditional branding, being strongly based on reach & frequency, is being copied to digital branding initiatives, thus ignoring the great opportunity digital media provides, as a two-way communication channel, to further engage with their ...

Digital Metrics Playbook

Author: Enrique Quevedo

Publisher: Dreaming Intent Press

ISBN: 0996101306

Page:

View: 781

Brand marketers are still taking their first steps into the digital world by migrating their traditional mindset into the new communication channels they have at hand. Traditional branding, being strongly based on reach & frequency, is being copied to digital branding initiatives, thus ignoring the great opportunity digital media provides, as a two-way communication channel, to further engage with their audiences.The book proposes a comprehensive measurement framework to help shape the mindset of the next generation of digital brand marketers and enable them to focus not only on brand exposure and its impact on sales, but also on the brand experience they can now create using digital media, and its impact on long term profitability.It guides you on a step by step through the five stages of the framework:1. Expose your brand2. Attract people to your brand territory3. Engage providing valuable experiences4. Retain attention over the long term5. Influence perception, intent or behaviorWe also provide the set of KPIs that need to be measured at each of the stages. KPIs are designed to fulfill two different needs: the need to optimize efforts on a day-by-day basis, and the need to assess high-level success at each of the stages of the framework. Finally, we'll help you bring accountability by surfacing the link between your online branding efforts and the most important outcomes expected from any branding campaign: to drive sales and to grow loyalty.

Machine Learning and Data Mining for Sports Analytics

by Ulf Brefeld

This book constitutes the refereed post-conference proceedings of the 7th International Workshop on Machine Learning and Data Mining for Sports Analytics, MLSA 2020, colocated with ECML/PKDD 2020, in Ghent, Belgium, in September 2020.

Machine Learning and Data Mining for Sports Analytics

Author: Ulf Brefeld

Publisher: Springer Nature

ISBN: 3030649121

Page:

View: 862