How and where to Sell Radio Scripts

If the response is favorable , this is a good selling point in trying to attract the
attention of a larger station . ... The beginner will be several steps ahead of his
competitors if he makes an effort to become acquainted with the radio field . He
can ...

How and where to Sell Radio Scripts

Author: Irene M. Stupp

Publisher:

ISBN:

Page: 30

View: 566

Media Selling

of the current state of radio and reflects some overall trends that in all probability
will not be reversed in the near future. ... They had to sell creatively and
emphasize radio's effectiveness based on the medium's ability to stretch listeners'
 ...

Media Selling

Author: Charles Warner

Publisher: John Wiley & Sons

ISBN: 1119477395

Page: 576

View: 172

The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Selling Electronic Media

The rewards of selling radio in the age of 10-, 15-, and 30-second "spotlets” (
John Emmerling's word) include the fact that radio still offers an affordable 60
seconds. 3. Says RAB president Gary Fries, "Radio's unique attribute is intimacy
with ...

Selling Electronic Media

Author: Ed Shane

Publisher: CRC Press

ISBN: 1136026266

Page: 488

View: 186

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.

SELLING RADIO PB

Susan Smulyan argues that the emergence of commercialized broadcasting was not an inevitable development but rather the result of a bitter struggle over the form and content of the new technology.

SELLING RADIO PB

Author: SMULYAN SUSAN

Publisher: Smithsonian

ISBN: 9781560986867

Page: 223

View: 673

And now a word from our sponsor.... When the first radio stations signed on in the 1920s, this phrase was unknown to listeners. Fifteen years later, however, advertising ruled the airwaves. Selling Radio recounts the initial difficult coupling of broadcasting and advertising, shows how the triumph of advertising transformed the content of radio programming, and exposes the complicity of business, technology, and government in reducing the promise of radio to the adage that "time is money". Susan Smulyan argues that the emergence of commercialized broadcasting was not an inevitable development but rather the result of a bitter struggle over the form and content of the new technology. Initially schools, churches, and small businesses sponsored stations, broadcasting local sporting events and such home-grown comedy and musical acts as "The Happiness Boys". In the mid-1920s, the enthusiasm that greeted the idea of a national broadcasting system quickly soured with the announcement that wired networks using ATandT's long lines would be financed by selling radio time to advertisers. Early opponents of commercial radio included not only listeners but also station owners, educators, religious leaders, and Secretary of Commerce Herbert Hoover, all of whom decried the "worthless stuff" of advertising. Even prospective advertisers doubted that radio ads would work. Selling Radio describes how the radio industry overcame the opposition and in the process dramatically altered the content of broadcasting. As listeners were reduced to consumers, folksy regional programs were replaced with slick, fully scripted shows and schedules created by sponsors to attract a nationwide audience. With the passage ofthe Communications Act of 1934, the paradigm of commercial-driven programming was established and later adopted without question by the next great communications technology - television.

Advertising Agency and Advertising Selling

This growth , to some extent at least , offsets declines in share of audience that a
given medium ( like radio ) might experience , thus ... This will be one way of
meeting the need which will become greater as time goes by to sell radio
cheaper .

Advertising Agency and Advertising   Selling

Author:

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View: 289

Radio Salesmanship

Selling yourself is a question of ULTIMATE BUYING and ULTIMATE SELLING
PRINCIPLES . It's the ... Radio time , with saleable and selling words , should
have that as its central theme ; it should be the opening and closing of every
radio ...

Radio Salesmanship

Author: Bartlett Joshua Palmer

Publisher:

ISBN:

Page: 371

View: 187

Advertising and Selling

RADIO for the ADVERTISER reaches than in cities not served with radio
advertising programs . ( 2 ) Radio advertised products are ... Does Radio Sell
casting to possible sales ( conservaof Ohio State University . 4192 homes Goods
?

Advertising and Selling

Author:

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Page:

View: 623

Radio Broadcast

If after a store logical as it may seem , he does not sell radio in the most trial the
customer insists on prosperous community of the entire territory that his chain a
home demonstration to make certain that the set will perform as well in his home
 ...

Radio Broadcast

Author:

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ISBN:

Page:

View: 742

Television radio Age

One Seller ' s Opinion Let ' s quit selling radio short Jack Stuart , general
manager of WFFT - TV Fort Wayne , has been appointed a vice president of Great
Trails Broadcasting Corp . of Dayton . Stuart began his broadcasting career in
1948 ...

Television radio Age

Author:

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ISBN:

Page:

View: 508

Advertising Selling

FOR : " RADIO OWNERSHIP AND TOTAL LISTEN . ING " In 1946 , the first
postwar year of radio set manufacture for civilian use , this country's radio
manufacturers established an all - time production record . With a long pent - up
demand ...

Advertising   Selling

Author:

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ISBN:

Page:

View: 818

Radio News

Ropresentatives wanted everywhere . Dept. 14 , Wholesale Distributors , 609
Division , Chicago . Agents Wanted in every city and town to sell standard radio
apparatus . Attractive discounts given . If interested , write us at once stating age
and ...

Radio News

Author:

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ISBN:

Page:

View: 418

Some issues, 1943-July 1948, include separately paged and numbered section called Radio-electronic engineering edition (called Radionics edition in 1943).

Broadcast and Cable Selling

Many markets also have radio monitoring services available . If your market does
not have a commercially available monitoring service or your station system does
not subscribe , you and your fellow salespeople could monitor other media on ...

Broadcast and Cable Selling

Author: Charles Warner

Publisher:

ISBN:

Page: 447

View: 296

Amateur Radio Super Hobby

You can ' t use it for anything that involves selling by commercial vendors . We
can use it for selling our own gear because that is a private matter as long as we
are not in the business of selling radio equipment . To give an example of what is
 ...

Amateur Radio  Super Hobby

Author: V. J. Luciani

Publisher: McGraw-Hill Companies

ISBN: 9780070389595

Page: 275

View: 836

Explains how to get started in ham radio, gives advice on studying for the licensing exam, and looks at various types of amateur radio activities

Radio Television Commercial

Just as outstanding chefs can give a special taste to a run - ofthe - menu recipe ,
so too can an imaginative creator of TV or radio spots bring uniqueness to a
selling theme . Words can shock , soothe , stimulate , agitate ( even as these
words ...

Radio   Television Commercial

Author: Albert C. Book

Publisher:

ISBN:

Page: 222

View: 763

Lawlor s Radio Values

BUYING AND SELLING RADIOS A few things to keep in mind when you want to
buy or sell a radio ... • As time passes , some radios will appreciate in value more
than others , while certain sets may remain at or near the same price level for a ...

Lawlor s Radio Values

Author: Michael Lawlor

Publisher:

ISBN:

Page: 32

View: 888

Press Radio Television Periodicals Public Relations and Advertising as Seen Through Institutes and Special Occasions of the Henry W Grady School of Journalism

Sales to me is the lifeblood of any radio operation . The basic difference between
selling radio advertising and any other type of advertising – newspapers ,
magazines , or what have you – is that in radio , for the most part , you sell an
idea .

Press  Radio  Television  Periodicals  Public Relations  and Advertising  as Seen Through Institutes and Special Occasions of the Henry W  Grady School of Journalism

Author: Henry W. Grady School of Journalism

Publisher:

ISBN:

Page:

View: 532

Convenient Fictions

Smulyan , Selling Radio , 83 ; " Plan to Make Study of Daytime Broadcasts , "
Broadcast Advertising , October 1930 , 16 ; and Roland Marchand , Advertising
the American Dream - Making Way For Modernity , 1920-1940 ( Berkeley , CA ...

Convenient Fictions

Author: Jennifer Hyland Wang

Publisher:

ISBN:

Page: 760

View: 594