Public Communication Campaigns

Government agencies also conduct and sponsor public communication
campaigns. Direct government involvement in campaigns was once rare.
However, beginning with the expansion of federal social programs in President
Franklin ...

Public Communication Campaigns

Author: Ronald E. Rice

Publisher: SAGE

ISBN: 1412987709

Page: 376

View: 593

In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, use of condoms, ocean sustainability,fear messages, and digital games. Classic chapters are updated, on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

Discourse Studies in Public Communication

Eliecer Crespo-Fernández Universidad de Castilla-La Mancha, Spain Public
communication can be broadly defined as any communication in any form
directed at the general public and specific social groups for a variety of purposes.

Discourse Studies in Public Communication

Author: Eliecer Crespo-Fernández

Publisher: John Benjamins Publishing Company

ISBN: 9027260052

Page: 323

View: 556

The collection of articles in Discourse Studies in Public Communication illustrates that public communication is a fascinating, evidence-based storehouse for research in discourse analysis. The contributions to this volume — in the spheres of political rhetoric, gender and sexuality, and corporate and academic communication — provide good evidence of contemporary social structure, social phenomena, and social issues. In this way, following the parameters of different analytical frameworks (critical discourse analysis, cognitive metaphor theory, appraisal theory, multimodality, etc.), the contributors address not only the linguistic aspects of texts but also, and more importantly, the cultural and cognitive dimensions of public communication in a range of real life communicative contexts and kinds of discourse. Although the volume is addressed, first and foremost, to readers with diverse interests in English linguistics, it may also prove valuable to scholars in other non-linguistic research fields like communication studies, social theory, political science, or psychology.

Public Communication and Behavior

Does mass communication change public opinion after all? Chicago: Nelson-
Hall. Lichter, S. R., Rothman, S., & Lichter, L. S. (1986). The media elite.
Bethesda, MD: Adler & Adler. Lippmann, W. (1922). Public opinion. New York:
Free Press.

Public Communication and Behavior

Author: George Comstock

Publisher: Academic Press

ISBN: 1483276139

Page: 380

View: 719

Public Communication and Behavior, Volume 2, is devoted to the study of communicatory behavior that has a public or social character. More concretely, it encompasses research and theory designated as ""within a range of disciplines and fields—advertising, child development, education, journalism, political science, sociology, and wherever else such scholarly activity occurs including, of course, social psychology"". The book opens with a chapter on television exposure as a potential cause of aggression. This is followed by separate chapters on barriers to information flow and the manner in which news audiences make use of TV news; various television forms and their impact on children; and the characterization and formalization of some elements of the evolving paradigm of communications research. The final chapter discusses the research findings concerning the public impact of the 1983 television movie about the aftermath of nuclear war, The Day After.

Routledge Handbook of Public Communication of Science and Technology

... Découverte (Palace of Discovery), Paris 45, 47, 49 PAOs (Public Affairs
Officers) 62, 64 paperbacks 19 Paquette,J. 52 Park, D.W. 191 participation:
categorising 126; versus communication 127; deliberative participation practices
and policy ...

Routledge Handbook of Public Communication of Science and Technology

Author: Massimiano Bucchi

Publisher: Routledge

ISBN: 1135049475

Page: 258

View: 730

Communicating science and technology is a high priority of many research and policy institutions, a concern of many other private and public bodies, and an established subject of training and education. Over the past few decades, the field has developed and expanded significantly, both in terms of professional practice and in terms of research and reflection. The Routledge Handbook of Public Communication of Science and Technology provides a state-of-the-art review of this fast-growing and increasingly important area, through an examination of the research on the main actors, issues, and arenas involved. In this brand-new revised edition, the book brings the reviews up-to-date and deepens the analysis. As well as substantial reworking of many chapters, it gives more attention to digital media and the global aspects of science communication, with the inclusion of four new chapters. Several new contributors are added to leading mass-communication scholars, sociologists, public-relations practitioners, science writers, and others featured herein. With key questions for further discussion highlighted in each chapter, the handbook is a student-friendly resource and its scope and expert contributors mean it is also ideal for both practitioners and professionals working in the field. Combining the perspectives of different disciplines and of different geographical and cultural contexts, this original text provides an interdisciplinary and global approach to the public communication of science and technology. It is a valuable resource for students, researchers, educators, and professionals in media and journalism, sociology, the history of science, and science and technology.

The Law of Public Communication

The Law of Public Communication provides practical, professional training in a
book grounded in the liberal arts. Professors who assign this book wish to teach
legal principles, demonstrate methods of analyzing cases, and provide practical ...

The Law of Public Communication

Author: William E. Lee

Publisher: Taylor & Francis

ISBN: 1351692356

Page: 632

View: 735

Updated to reflect new developments through 2019, the tenth edition of The Law of Public Communication provides an overview of communication and media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners, photographers, and other public communicators. By providing statutes and cases in an accessible manner, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This new edition features color photos, as well as breakout boxes that apply the book’s principles to daily life. The new case studies discussed often reflect new technologies and professional practices, including hot topics such as cyber bullying, drones, government surveillance, campaign financing, advertising, and digital libel. The Law of Public Communication is an ideal core textbook for undergraduate and graduate courses in communication law and mass media law. A downloadable test bank is available for instructors at www.routledge.com/9780367353094.

The Sciences Media Connection Public Communication and its Repercussions

They help to form a sound judgement on this recent development. The Yearbook addresses the overriding question: what are the effects of the ‘opening up’ of science to the media?

The Sciences    Media Connection    Public Communication and its Repercussions

Author: Simone Rödder

Publisher: Springer Science & Business Media

ISBN: 9789400720855

Page: 380

View: 110

The Yearbook addresses the overriding question: what are the effects of the ‘opening up’ of science to the media? Theoretical considerations and a host of empirical studies covering different configurations provide an in-depth analysis of the sciences’ media connection and its repercussions on science itself. They help to form a sound judgement on this recent development.

Canadian Studies in Mass Communication

THE CATHOLIC PULPIT AS A MEDIUM OF PUBLIC COMMUNICATION IN
PRECONFEDERATION QUEBEC , CANADA ABSTRACT : The significance of
the Roman Catholic Church in the development of the French Canadian society
has ...

Canadian Studies in Mass Communication

Author: Asghar Fathi

Publisher: Canadian Scholars Press

ISBN:

Page: 117

View: 365

Routledge Handbook of Public Communication of Science and Technology

The Routledge Handbook of Public Communication of Science and Technology provides a state-of-the-art review of this fast-growing and increasingly important area, through an examination of the research on the main actors, issues, and arenas ...

Routledge Handbook of Public Communication of Science and Technology

Author: Massimiano Bucchi

Publisher: Routledge

ISBN: 1135049467

Page: 274

View: 875

Communicating science and technology is a high priority of many research and policy institutions, a concern of many other private and public bodies, and an established subject of training and education. Over the past few decades, the field has developed and expanded significantly, both in terms of professional practice and in terms of research and reflection. The Routledge Handbook of Public Communication of Science and Technology provides a state-of-the-art review of this fast-growing and increasingly important area, through an examination of the research on the main actors, issues, and arenas involved. In this brand-new revised edition, the book brings the reviews up-to-date and deepens the analysis. As well as substantial reworking of many chapters, it gives more attention to digital media and the global aspects of science communication, with the inclusion of four new chapters. Several new contributors are added to leading mass-communication scholars, sociologists, public-relations practitioners, science writers, and others featured herein. With key questions for further discussion highlighted in each chapter, the handbook is a student-friendly resource and its scope and expert contributors mean it is also ideal for both practitioners and professionals working in the field. Combining the perspectives of different disciplines and of different geographical and cultural contexts, this original text provides an interdisciplinary and global approach to the public communication of science and technology. It is a valuable resource for students, researchers, educators, and professionals in media and journalism, sociology, the history of science, and science and technology.

Corporate Political Activities

B . 1 . above , are limited to broadcasts ) or public communications ( see below
for a discussion of this term ) that contain ... Generally , the disclaimers must
clearly and conspicuously state who paid for the communication and whether the
 ...

Corporate Political Activities

Author:

Publisher:

ISBN:

Page:

View: 637

Routledge Handbook of Public Communication of Science and Technology

This book provides a state-of-the-art review of this fast-growing and increasingly important area, through an examination of research done on the main actors, issues and arenas involved.

Routledge Handbook of Public Communication of Science and Technology

Author: Massimiano Bucchi

Publisher: Routledge

ISBN: 1000348881

Page: 326

View: 452

Communicating science and technology is a high priority of many research and policy institutions, a concern of many other private and public bodies, and an established subject of training and education. In the past few decades, the field has developed and expanded significantly, both in terms of professional practice, and in terms of research and reflection. At the same time, particularly in recent years, interactions between science and society have become a topic of heated public and political debates, touching issues like quality and credibility of information, trust in science and scientific actors and institutions and the roles of experts in crises and emergencies. This book provides a state-of-the-art review of this fast-growing and increasingly important area, through an examination of research done on the main actors, issues and arenas involved. The third edition of the Handbook brings the reviews up-to-date and deepens the analysis. As well as substantial re-working of many chapters, it includes four new chapters addressing enduring themes (science publics, science-media theories), recent trends (art-science interactions) and new proposed insights on science communication as culture and as 'the social conversation around science'. New contributors are added to the group of leading scholars in the field featured in the previous editions. The Handbook is a student-friendly resource, but its scope and expert contributions will equally appeal to practitioners and professionals in science communication. Combining the perspectives of different disciplines and of different geographical and cultural contexts, this original text provides an interdisciplinary as well as a global approach to public communication of science and technology. It is a valuable resource, notably an indispensable guide to the published work in the field, for students, researchers, educators and professionals in science communication, media and journalism studies, sociology, history of science, and science and technology studies.

Presidential Communication

[ they ) concern the reality of the work - a - day world and their function is to
advise with regard to public conduct : they are , in effect , pragmatic , public
dreams . " 6 More communication in no way implies better communication . In fact
, the ...

Presidential Communication

Author: Robert E. Denton (Jr.)

Publisher: Praeger Pub Text

ISBN:

Page: 332

View: 205

Presidential Communication is the first book to combine a study of the American Presidency with communication theory. The book brings readers a new way of looking at the Chief Executive Office. First Presidential Communication builds a case for the "rhetorical presidency"--what it means and how it works--and why an approach based on an analysis of presidential rhetoric and persuasion works better than others to uncover the essential nature of the office. The authors also examine the presidency from the major areas of concentration traditionally found in communication scholarship.

Speaking in Public

The results of numerous surveys further support the link between employability
and skill in public communication . In 1978 , the engineering college of Colorado
State University asked its graduates of the preceding eight years to indicate
which ...

Speaking in Public

Author: Richard F. Whitman

Publisher: Macmillan Publishing Company

ISBN:

Page: 338

View: 697

Public Communication in the European Union

This book is a collection of essays that analyse and discuss EU information and communication policies and activities towards, with, by different publics developed both by the EU institutions at the European, national and local levels and ...

Public Communication in the European Union

Author: Chiara Valentini

Publisher: Cambridge Scholars Publishing

ISBN: 1443818771

Page: 440

View: 426

This book is a collection of essays that analyse and discuss EU information and communication policies and activities towards, with, by different publics developed both by the EU institutions at the European, national and local levels and by public organizations and civil society actors. Throughout six thematic parts, the authors examine from different theoretical perspectives (political communication, journalism, public relations and public diplomacy, political science, and cultural studies) and reflect on what it means for the European Union to communicate in multi-national and multi-cultural settings. The originality and strength of this book stand on the capacity to discuss EU communication policies, strategies and actions in their diverse features and, at the same time, to have a clear general picture of the role and function that communication has within the European Union’s governance. The combination of different theoretical frameworks with the latest empirical research findings makes this book a fresh and fascinated collection of insights of what the European Union can achieve with strategic communications.

Issues Management in Public Relations

Me Aulcy, Jack G., People to People: Essentials of Personal and Public
Communication (Lynda Lee Kaid), Vol. 5, No. 2, 54. McElreath, Mark P., Priority
Research Questions in Public Relations for the 1980s (Glen M. Broom), Vol. 7,
No. 2, 62.

Issues Management in Public Relations

Author:

Publisher:

ISBN:

Page:

View: 885

Evaluating Public Communication

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, ...

Evaluating Public Communication

Author: Jim Macnamara

Publisher: Routledge

ISBN: 1315391961

Page: 392

View: 501

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

International Political Communication

additional public affairs personnel ( some of whom could be drawn from
economic and military agencies ) , giving them responsibility for central
coordination of U.S. communication activities in each area . Another possibility
would be to ...

International Political Communication

Author: Walter Phillips Davison

Publisher: New York : Published for the Council on Foreign Relations [by] F. A. Praeger

ISBN:

Page: 404

View: 969

Studies political effects of mass media, exchange of persons, etc. on U.S. foreign policy, with observations on communications systems used by other countries of the world.

Public Speaking

Content and Communication Charles S. Mudd, Malcolm Osgood Sillars. Preface
As long ... Toward these ends , Public Speaking : Content and Communication , 6
/ E is designed for college and university students in a public speaking course .

Public Speaking

Author: Charles S. Mudd

Publisher: Waveland PressInc

ISBN:

Page: 424

View: 462

This book's goal is to prepare students for the demands of the speaking situations they will face throughout life.