Music Marketing

(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing.

Music Marketing

Author: Mike King

Publisher: Hal Leonard Corporation

ISBN: 1458429474

Page: 224

View: 288

(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Music Marketing for the DIY Musician

Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche ...

Music Marketing for the DIY Musician

Author: Bobby Borg

Publisher: Rowman & Littlefield Publishers

ISBN: 1538134632

Page: 392

View: 725

Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

The Indie Guide to Music Marketing and Money

Another Guerilla Marketing tool that may help your music be heard is to load it up
to a file sharing server. You can only do this if you wrote the music and lyric AND
you own the publishing rights or you'll be committing copyright infringement.

The Indie Guide to Music  Marketing and Money

Author: Jaci Rae

Publisher:

ISBN: 097462294X

Page:

View: 744

CMJ New Music Report

CORNERSTONE DIGITAL, a leading online music marketing and promotion
company in New York, is looking for dedicated music enthusiasts to run online
marketing campaigns for music, film and corporate clients. This is an excellent ...

CMJ New Music Report

Author:

Publisher:

ISBN:

Page: 60

View: 417

CMJ New Music Report is the primary source for exclusive charts of non-commercial and college radio airplay and independent and trend-forward retail sales. CMJ's trade publication, compiles playlists for college and non-commercial stations; often a prelude to larger success.

This Business of Global Music Marketing

Global Strategies for Maximizing Your Music's Popularity and Profits Tad Lathrop.
This book is a companion volume, of sorts, to my other book on the music
business, This Business of Music Marketing and Promotion. That book provides ...

This Business of Global Music Marketing

Author: Tad Lathrop

Publisher: Billboard Books

ISBN: 0307830128

Page: 288

View: 647

Think BIG—capture the global music market. Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.

Jazz Sells Music Marketing and Meaning

and Advertising, ̄ inthe Grove Music Online, andRichard A. Peterson gestures
towards the role of corporate sponsorship in his comments on countrymusic
radioprogramming in his book, Creating Country Music: Fabricating Authenticity ...

Jazz Sells  Music  Marketing  and Meaning

Author: Mark Laver

Publisher: Routledge

ISBN: 1317699785

Page: 246

View: 396

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

This Business of Music Marketing Promotion

This Business of Music Marketing   Promotion

Author: Tad Lathrop

Publisher:

ISBN: 9780823077298

Page: 308

View: 129

The maxim in the music industry has always been “You can’t make it on talent alone,” and withThis Business of Music Marketing & Promotion, you don’t have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources. • New edition focuses on the full integration of online sales and promotion into the standard music marketing mix • Expanded coverage of new Internet marketing techniques and opportunities • First edition sold over 30,000 copies

Guerrilla Music Marketing Online

Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools.

Guerrilla Music Marketing Online

Author: Bob Baker

Publisher: Bob Baker

ISBN: 9780971483873

Page: 180

View: 880

An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure, attract more fans, and make money with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales widgets ... it's all covered here.

Guerrilla Music Marketing Handbook

Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.

Guerrilla Music Marketing Handbook

Author: Bob Baker

Publisher: Bob Baker

ISBN: 9780971483897

Page: 183

View: 489

Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.

Music Is Your Business

This book takes the mystery out of the music business!

Music Is Your Business

Author: Christopher Knab

Publisher: Fourfront Media and Music

ISBN: 9780974342009

Page: 179

View: 629

This book takes the mystery out of the music business! An essential handbook for independent musicians and record labels, it empowers you to market and promote your music--whether you're an experienced performer or just starting out. Find out "who does what" in the music business, and get your career on track with help from music industry veteran Christopher Knab.In the honest, no nonsense style of Christopher's long running and wildly popular web column, "Indie 2003," the book's topics include, Con Jobs: Watch Out for the Flim-Flam Man, Ten Reasons Why Musicians Fail, (and How Not To), Online E-Music Retailing, What A&R Reps Do, and How Radio Stations and Record Labels Work Together. Samples of industry marketing documents include a distributor one-sheet, a sample band tour and work schedule, a band bio, and much more.Legal chapters by entertainment law attorney Bartley F. Day include Filing Copyright Applications, Recording Contracts: the Basic Concepts, and Setting Up Your Own Music Publishing Company. Illustrated and indexed, "Music Is Your Business" is your guide through the complex world of the music industry.

Music Marketing PR Image Making

The series contains a number of titles aimed specifically at students of Music Business at all levels from senior High School to University. The series presents a practical how to guide to a range topics in the music industry.

Music Marketing  PR   Image Making

Author: Mark Beard

Publisher:

ISBN: 9781921029424

Page: 141

View: 609

The Music Industry is changing – there are more opportunities than ever for those wanting to learn the inside workings of the industry and for those looking for a Do-It-Yourself guide to the music industry.Shane Simpson's Music Business is the seminal text for those studying the music industry in Australia and New Zealand. The Music Business Supplement Series is a TAFE curriculum based supplement to Simpson's Music Business book. The series contains a number of titles aimed specifically at students of Music Business at all levels from senior High School to University. The series presents a practical how to guide to a range topics in the music industry. Drawing from the information presented in Music Business, the Supplements are uniquely Australasian in their discussions of the Music Industry. Each book contains detailed discussion on areas of the music industry supplemented with study questions, short tests, discussion points and practical exercises to consolidate students learning.Music Marketing, PR and Image Making allows students to take a hands-on approach to creating their own music business-marketing plan, while looking in turn at the history of marketing, market research, developing a marketing mix and creating dynamic publicity kits. All of this is done with a specific focus on the music industry marketing environment in Australia and New Zealand today.

MySpace Music Profit Monster

The how-to guide to help budding musicians successfully market music on MySpace.com. With step-by-step instructions on the most effective technologies and techniques, this is an essential tool for any aspiring musician or band.

MySpace Music Profit Monster

Author: Nicky Kalliongis

Publisher: Power House Books

ISBN: 9781576874462

Page: 191

View: 581

Music industry.

Web Music Marketing and Promotion

This book includes key information on maximizing a website to increase traffic and marketing tactics.

Web Music Marketing and Promotion

Author: Tom Hutchison

Publisher:

ISBN: 9780240810447

Page: 304

View: 517

With the explosion of social networking sites today and the growing importance these sites have in promoting, selling and distributing music online, it is essential for today's musician to have great internet presence. This book includes key information on maximizing a website to increase traffic and marketing tactics.

Artists and Music Marketing in Nepal A Study on Artists Need for Marketing Communication

The rapid increase in internet and new technology have overhauled the business world.

Artists and Music Marketing in Nepal  A Study on Artists  Need for Marketing Communication

Author: Krijen Tuladhar

Publisher:

ISBN:

Page: 92

View: 385

The rapid increase in internet and new technology have overhauled the business world. It has influenced the global music industry in particular. This thesis focus on Nepalese artists and music promotion, marketing, and relation to the music environment. Due to a decrease in CDs sales globally and economical consumers, the current music industry is struggling to keep up the revenue streams alive. In the advent of digital and new technology, the music industry struggles to deal with the benefit of change. This thesis scrutinizes the Nepalese music market and how marketing channels should be designed to promote artists and music appropriately and beneficially.There lie several factors and perspectives that has got to be thought-about in devising a marketing plan that is advantageous to the artist and the record label as well as mollifying to the consumers. In this explorative study, the perspectives of artists, music consumers, and the music industry are the main part of the paper. In analyzing the data, artists, therefore, have many needs concerning promotion, marketing and media attention and handling other business activities. Furthermore, many record labels and marketers are hesitant to forget traditional business models of promoting artists and there is an underlying ignorance as to which marketing tools are ultimately effective.In answering what options do musicians and artists have to promote themselves in Nepal, the author concluded that there are various options that artist could use to promote themselves in the current music environment by using both traditional method and emerging digital trend, especially social media. When devising a marketing promotion plan, it is important to embrace change and asses artists individual needs in line with consumer wants. Finally, this thesis heavily relies on books, journals, annual reports on the global music industry, as well as websites relevant to the topic issue. This paper believes that building the relationships be

Indie Marketing Power The Resource Guide for Maximizing Your Music Marketing 3rd Ed

Indie Marketing Power delivers market intelligence, smart strategies and fresh perspectives on essential music marketing ideas and practices.

Indie Marketing Power  The Resource Guide for Maximizing Your Music Marketing  3rd Ed

Author: Peter W. Spellman

Publisher:

ISBN: 9780974268484

Page: 358

View: 111

Indie Marketing Power delivers market intelligence, smart strategies and fresh perspectives on essential music marketing ideas and practices. It covers everything from discovering your unique market niche and assessing your current marketing practices, to tapping the power of your audience, securing profitable license deals and expanding your music overseas. In between you ll discover the best promotional practices for live performance, selling merchandise, working the media, using e-commerce, building your mailing lists, securing radio airplay, finding the right distributors, attracting sponsors, and much, much more. The final chapter walks you through the process of writing a results-driven marketing plan, and two glossaries and a 38-page "Music Marketing Resource Guide" top it off.

Xtreme Music Marketing

Most artists are professionals at their craft, but novices at marketing. This book will take you through a successful and proven process of promoting, selling and performing your music. These techniques are tried and true.

Xtreme Music Marketing

Author: Susan Crandall

Publisher: Lulu.com

ISBN: 1411674316

Page: 108

View: 909

Xtreme Music Marketing is a guide for musicians in the world of marketing. Most artists are professionals at their craft, but novices at marketing. This book will take you through a successful and proven process of promoting, selling and performing your music. These techniques are tried and true. They have been used and are successful in their attempts. All you have to do is follow the techniques.

Start an Online Record Label

If you've been thinking about quitting your day job and getting into the music business then this book wis for you!This book outlines the basics of starting a label online and gives many hints on how to make it profitable.

Start an Online Record Label

Author: Music Rescue

Publisher: CreateSpace

ISBN: 9781503056220

Page: 80

View: 583

If you've been thinking about quitting your day job and getting into the music business then this book wis for you!This book outlines the basics of starting a label online and gives many hints on how to make it profitable. If you want to give yourself the best chance of success, going through a proper set-up process is important. This book will walk you through getting your label up and running.Start your own independent record label TODAYA Record Label Is All About : Financing, Manufacturing, Marketing, Distribution, Artist DevelopmentA record label will seek out new talent, fund for the recording and mixing of albums, prepare touring, and provide promotion and marketing services to their artists.In the book: Setting up the business Seeking for artists Make the record Distribution Music Marketing Merchandising Create a Star Ever wanted to start a record company? Get Started Now - It's Easy!

Big Data and Analytics

This is a comprehensive study of how Big Data and analytics will be the future of music marketing.

Big Data and Analytics

Author: Daniella Capodilupo

Publisher:

ISBN:

Page: 52

View: 683

This is a comprehensive study of how Big Data and analytics will be the future of music marketing. There has been a recent trend of being able to turn metrics into quantifiable, real-word predictions. With an increase in online music consumption along with the use of social media there is now a clearer view than ever before about how this will happen. Instead of solely relying on big record companies for an artist to make it to the big time, there is now a plethora of data and analytics available not just to a small number of big companies, but to anyone. In order to understand how Big Data and analytics work and are used to strategically market an artist or band, we must first understand how this type of process works. Exploring how other industries have successfully excavated and used data and analytics to target consumers will show parallels that can also be used in the music industry. The main areas covered are how Big Data will propel music marketing by giving hard facts and numbers to determine what consumers like to hear, what consumers are willing to spend money on, and the types of media consumers prefer to use to hear music. This thesis will also cover the negative consequences that may arise with the increase of music being distributed through digital channels that affect both the creators and users of music. Though discovering new music has always been a challenge, music data will definitely aid all players in the industry in the technological future. As long as human interactions are happening online, Big Data and analytics will be available for those to use and manipulate to make their marketing efforts more targeted to very specific demographics.

Making Marketing Music

Putting them all together and making them work consistently and with synergy is what is called integrated marketing communications. Running an integrated marketing communications programme is like making music, says author Chintamani Rao.

Making Marketing Music

Author: Chintamani Rao

Publisher: Bloomsbury Publishing

ISBN: 9388271734

Page: 128

View: 556

Advertising is the most visible aspect of marketing communications, but it is often just an introductory greeting, the first handshake. What your target customer sees, hears and experiences of the product and the brand-in use, at retail, in social media and at other points of interaction-must be in keeping with the expectations its advertising sets up. Putting them all together and making them work consistently and with synergy is what is called integrated marketing communications. Running an integrated marketing communications programme is like making music, says author Chintamani Rao. The music we hear is a composite whole made up of the sounds of different instruments. They don't all make the same sound at the same time but played together they move us. And that is how marketing communications must work. To produce that effect an orchestra performs to a musical score, under the direction of a conductor. So must marketing communications. When we have a plan, assemble our communications instruments and conduct them effectively to make one big sound, we can move millions to think, feel and act. Drawing upon his own long and diverse experience as well as his observations as a lifelong student of marketing, the author tells us how integrated marketing communications works, why it doesn't, and how to make marketing music.

This Note s for You

This Note's For You talks of the people who created the campaigns with the songs we remember the most. This collection of award-winning music in advertising campaigns is not available together anywhere else.

This Note s for You

Author: David Allan

Publisher:

ISBN:

Page:

View: 311

Annotation From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best popular music in advertising campaigns of all time. It is little know fact that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign and that while taping the "Lose Yourself" video, the choir had no idea Eminem would show up. Originally the Doors were to be in the Cadillac commercials, not Led Zeppelin, but one of the members of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly. This Note's For You talks of the people who created the campaigns with the songs we remember the most. This collection of award-winning music in advertising campaigns is not available together anywhere else. Itshows where this art in advertising form has been, where it is now, and provides the foundation for where it will go."