Marketing Green Buildings

This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client.

Marketing Green Buildings

Author: Jerry Yudelson

Publisher: CRC Press

ISBN: 877022255X

Page: 176

View: 235

Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.

Marketing Green Building Services

Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace.

Marketing Green Building Services

Author: Jerry Yudelson

Publisher: Routledge

ISBN: 1136380019

Page: 312

View: 105

Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.

Sustainable Retail Development

This volume is a practical and comprehensive guide to greening retail real estate, including green building and marketing strategies, corporate sustainability programs and features a 10-point “action program” for greening any retail ...

Sustainable Retail Development

Author: Jerry Yudelson

Publisher: Springer Science & Business Media

ISBN: 9789048127825

Page: 216

View: 223

Sustainable Retail Development, addresses the emerging issue of green retail buildings and retail development that will grow significantly in importance over the next half-decade, a trend seen throughout the developed world. This volume is a practical and comprehensive guide to greening retail real estate, including green building and marketing strategies, corporate sustainability programs and features a 10-point “action program” for greening any retail real estate portfolio. Sustainable Retail Development, should be essential reading for professionals in design, construction and operations of shopping centers and retail stores. Well illustrated, this volume features over 30 green retail developments from North America, Europe, South America, Asia and Australia, as well as interviews with 25 leading industry experts.

Green Building

Since the publication of the widely read first edition of this book, green building has become a major advancement in design and construction. Building codes and standards have adopted much stricter energy efficiencies.

Green Building

Author: RSMeans

Publisher: John Wiley & Sons

ISBN: 1118030036

Page: 480

View: 743

A unique cost reference, updated and expanded, for architects, engineers, contractors, building owners, and managers Green building is no longer a trend. Since the publication of the widely read first edition of this book, green building has become a major advancement in design and construction. Building codes and standards have adopted much stricter energy efficiencies. Businesses, institutions, and communities have discovered huge savings, along with health and marketing advantages, in sustainable building. Private facilities, as well as public buildings for Federal, state, and local governments are increasingly required to design and build sustainably in both new construction and renovation. This Third Edition has been updated with the latest in green building tech-nologies, design concepts, standards, and costs. The chapters, case studies, and resources give you practical guidance on green building, including the latest on: Green building approaches, materials, rating systems, standards, and guidelines Energy efficiencies, implementing energy modeling tools Designing and specifying, as well as commissioning, green building projects Often-specified products and materials, as well as a sample spec Goals and techniques for health, comfort, and productivity Evaluating the cost versus value of green products over their life cycle Low-cost green strategies, and special economic incentives and funding Building deconstruction and cost considerations With a new chapter on greening of commercial real estate, this reference is a one-stop resource for the latest in green building approaches and implementation. The contributors, all prominent leaders in green building, include: Mark Kalin, FAIA, FCSI, author of the original GreenSpec Andy Walker, Ph.D., PE, senior engineer with NREL Joseph Macaluso, AACE, certified cost consultant

The Green Building Bottom Line GreenSource Books Green Source

Includes: Detailed case studies of green-building projects, start to finish Information on financial, legal, and operational aspects of the job The real-world costs of green building-not unrealistic estimates A behind-the-scenes look at the ...

The Green Building Bottom Line  GreenSource Books  Green Source

Author: Martin Melaver

Publisher: McGraw Hill Professional

ISBN: 0071599223

Page: 352

View: 675

What are the real costs and real benefits of building green? As any builder knows, cost estimation and reality are often two very different things. The Green Building Bottom Line makes the case for green building by providing the insights and data that demonstrate the true costs and benefits of building green. It's a “why to” and a “how to” that explores everything from the ground up. The Green Building Bottom Line puts an entire development team at the table to better understand both the issues encountered and what's behind the perceived price premium for building green. This candid and transparent account explores every aspect of green development on groundbreaking projects, from the nation's first all-retail LEED core and shell project to an innovative multitenanted LEED-Existing Buildings office project, to a mixed-use hotel-retail-condo project in a transitional urban market. The authors focus on such issues as values, culture, life-cycle costs, insurance, financing, coordinating a team, marketing, and negotiating leases. Includes: Detailed case studies of green-building projects, start to finish Information on financial, legal, and operational aspects of the job The real-world costs of green building-not unrealistic estimates A behind-the-scenes look at the LEED building process Unique insight from those who have actually done the work The Green Building Bottom Line covers: • Economical and ecological benefits • Auditing sustainability in existing buildings • Financial benefits of green tenancy • Loan analysis • Insurance underwriting • Expense reduction • Writing a green lease • Converting an existing building • Green retail • Brokering sustainability • Marketing • HR practices and processes

Green Building Through Integrated Design GreenSource Books

Market: architects; engineers; project managers; general contractors; cost estimators; property and real estate managers; facility managers; property developers International appeal: includes 25 project profiles from the US, Canada, United ...

Green Building Through Integrated Design  GreenSource Books

Author: Jerry Yudelson

Publisher: McGraw Hill Professional

ISBN: 9780071546027

Page: 256

View: 809

Market: architects; engineers; project managers; general contractors; cost estimators; property and real estate managers; facility managers; property developers International appeal: includes 25 project profiles from the US, Canada, United Kingdom, Australia, Spain, China, and India Thirty key players share their experiences and lessons learned from working on green building projects

Understanding Green Business

How is Understanding Green Business structured? Dr. Tehrani and Dr. Sinha dedicate each chapter to a different aspect of "going green" in this book such as products, transportation, networking, research and energy alternatives.

Understanding Green Business

Author: Nik Tehrani

Publisher: AuthorHouse

ISBN: 1463406339

Page: 596

View: 934

Why Understanding Green Business? With every new day society has become more aware of the increasing threats to the globe due to the non-environmentally friendly practices that have been occurring in the previous years. Due to the newfound awareness, people have taken greater lengths to pass laws, alter company policies and change their everyday lives to do their part in helping to preserve the environment and prevent any further damage. Rather than taking the easy route and continuing their habits, society is putting forth a consciousness effort to go out of their way to improve the environment in any way they can. As a collective force the going green movement will better the environment and allow further generations to enjoy a clean and productive world. How is Understanding Green Business structured? Dr. Tehrani and Dr. Sinha dedicate each chapter to a different aspect of "going green" in this book such as products, transportation, networking, research and energy alternatives. In addition, the authors discuss green careers and provide useful information on how to go about working at a green company. The future of the green movement and its impacts are mentioned so as to provide a potential impact of current changes in the future. It also shows a possible interpretation of how the future green movement shall be exercised. Who is this book for? This book has been created as the core textbook for Business professionals, industry practitioners, academicians and students who would like to hone their business skills, and keep up with the latest trends in Green Business. As a result, Understanding Green Business will support students pursuing a master degree in MBA, Certificate in Management or a Diploma in Management and/or Business while undergraduate students in business programs.

Journal of Green Building

Market Barriers to Energy - Efficient Investments . ” Energy Journal , 12 ( 3 ) , 15 -
34 . United States Green Building Council ( USGBC ) . ( 2003 ) . “ Leadership in
Energy & Environmental Design . ” USGBC , < http : / / www . usgbc . org / leed ...

Journal of Green Building

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Sustainable Industries Journal

Growing the Business of Green Building Green Development Consultants ,
Residential / Commercial Green Building Marketing Programs • Private Equity
Due Diligence • Speaking , Training and Workshops Author , Developing Green ...

Sustainable Industries Journal

Author:

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Greening Existing Buildings

About the Author Jerry Yudelson , PE , MS , MBA , LEED AP , is the Principal of
Yudelson Associates , a green building ... well as with product manufacturers to
guide them toward sustainable product marketing and investment opportunities .

Greening Existing Buildings

Author: Jerry Yudelson

Publisher: McGraw-Hill Professional Pub

ISBN:

Page: 308

View: 358

"This GreenSource guide explains how to transform existing buildings into more energy-efficient, resource-conserving green buildings. The book provides a clear process that guides you, step-by-step, through each phase of moving building operations and maintenance toward the goal of a green-certified building." "Greening Existing Buildings features proven technologies and operating methods, and shows building owners and facility managers how to green buildings in a cost-effective way. This practical and insightful resource highlights the ten best practices for greening existing buildings, and includes more than 25 case studies of successful implementations and 35 insightful interviews with industry experts and building owners and managers."--BOOK JACKET.

Green Building A to Z

Offers the basics of green building and shows how it relates to key issues such as, water conservation, healthy buildings, use of recycled materials, reduction of carbon dioxide, and environmental site planning.

Green Building A to Z

Author: Jerry Yudelson

Publisher: New Society Publishers

ISBN: 0865715726

Page: 219

View: 701

Offers the basics of green building and shows how it relates to key issues such as, water conservation, healthy buildings, use of recycled materials, reduction of carbon dioxide, and environmental site planning.

Contract

The U . S . Green Building Council ( USGBC ) is the nation ' s foremost coalition
of building industry leaders working to transform the ... To date , LEED has
focused primarily on the new commercial construction market , but the Council ...

Contract

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Publisher:

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View: 313

Journal of Environmental Law and Litigation

519 In fact , a recent survey shows that 40 % of corporate leaders “ now believe
that ignoring green building will result in public relations problems . This survey
also revealed that 52 % believe “ green is a market differentiation opportunity ; "
57 ...

Journal of Environmental Law and Litigation

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Engineering Inc

itive in this market over the next six years . He offered the following projections for
this market segment in the seminar , “ Marketing Green Buildings — The Insider's
Guide . " • The green building market is the fastest - growing segment of the ...

Engineering Inc

Author:

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View: 859

Urban Land

The principal - agent problem in commercial real estate can be alleviated partly
through market forces . As tenants continue to recognize the benefits of energy
efficiency both in cost savings and in public image , demand for green buildings ...

Urban Land

Author:

Publisher:

ISBN:

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View: 411

Factors Influencing Green Building Practices

LEED - H will be a nationally recognized rating system that will help bring more
environmentally responsible , healthy , and efficient homes into the market ” ( U .
S . Green Building Council , 2004b , N 1 ) . LEED - H will be particularly useful in
 ...

Factors Influencing Green Building Practices

Author: Gwynne D. Koch

Publisher:

ISBN:

Page: 356

View: 952

American Consulting Engineer

We are rolling out a rating system that will let you measure and compare the
economics of green buildings over conventional buildings , " says Fedrizzi , who
doubles as Environmental Marketing director for Carrier Corporation , the heating
 ...

American Consulting Engineer

Author:

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Page:

View: 978

Green Building Smartmarket Report

The SmartMarket Report Interviews Robert Berkebile , FAIA Photos : Mike
Sinclair Photographer The Department of Natural Resources. site issues ...
Robert Berkebile , FAIA , is one of the pioneers of the green buildings movement .
His firm ...

Green Building Smartmarket Report

Author:

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Page:

View: 376