Essentials of Business Research Methods

This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works.

Essentials of Business Research Methods

Author: Joseph F. Hair

Publisher: M.E. Sharpe

ISBN: 0765630656

Page: 576

View: 287

Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.

Essentials of Business Research Methods

This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts.

Essentials of Business Research Methods

Author: Joe F. Hair Jr.

Publisher: Routledge

ISBN: 0429511957

Page: 508

View: 784

In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.

The Essentials of Business Research Methods

This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts.

The Essentials of Business Research Methods

Author: Joe F. Hair Jr.

Publisher: Routledge

ISBN: 1317508262

Page: 494

View: 233

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.

Essentials of Business Research

A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.

Essentials of Business Research

Author: Jonathan Wilson

Publisher: SAGE

ISBN: 1446293475

Page: 376

View: 497

Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams. Key student features include: 'You're the Supervisor' sections - helps students to meet learning objectives 'Common questions and answers' - real-world advice on how to tackle common challenges Examples from different types of international businesses Detailed guidance on software packages such as SPSS Student case studies Annotated further reading Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress. Available on publication: www.uk.sagepub.com/jonathanwilson2e. A must-have title for all business and management students; this is the ideal companion for achieving success in your research project. Lecturers/instructors - request a free digital inspection copy here

Essentials of Business Research Methods

This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts.

Essentials of Business Research Methods

Author: Joe F. Hair Jr.

Publisher: Routledge

ISBN: 0429515383

Page: 494

View: 385

In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hire and retain individuals with the required data analytics skills? The new 4th edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research; ethical issues; privacy matters; data analytics; customer relationship management; how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical-dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.

Essentials of Business Research

Consult the key research methods textbooks listed in the university guide and
research • methods module guide. Read past research projects by
undergraduate students. These include a range of business• related topics.
However, be wary ...

Essentials of Business Research

Author: Jonathan Wilson

Publisher: SAGE

ISBN: 9781446242698

Page: 336

View: 174

Essentials of Business Research: A Guide to Doing Your Research Project is a concise, student-friendly text that cuts through the jargon of research methods terminology to present a clear guide to the basics of methodology in a business and management context. This extremely accessible book is informed throughout by the use of clear case studies and examples that serve to bring the research process to life for student readers. Unusually for a Methods text, Wilson also explicitly considers the importance of the supervisor in the dissertation process, and explains for the reader what lecturers are looking for from their students at every stage of the process in a good research project. This book aims to guide the student through the entire research process by using actual student case examples and explaining the role of the supervisor and how to meet their expectations. Key features include: - ‘You’re the Supervisor’ sections – helps students to meet their learning outcomes; - ‘Common questions and answers’ – provides students with an invaluable point of reference for some of the challenges they are likely to face while undertaking their research project; - Comprehensive section on ethical issues students need to consider when undertaking their research project; - A full student glossary. - The book is packed throughout with student-friendly features such as helpful diagrams, student case studies, chapter objectives, annotated further reading sections and summary and references at the end of each chapter. Essentials of Business Research is accompanied by a companion website containing an array of material for lecturers and students including: multiple choice questions to enable students to test their knowledge and progress; chapter-by-chapter links to academic journal articles demonstrating each method’s application; chapter-by-chapter links to youtube resources to provide further context; chapter-by-chapter powerpoint slides to help lecturers and students.

Studyguide for Essentials of Business Research Methods by Joseph Hair ISBN 9780765626318

Includes all testable terms, concepts, persons, places, and events. Just the FACTS101 provides the essentials of the textbook: all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests.

Studyguide for Essentials of Business Research Methods by Joseph Hair  ISBN 9780765626318

Author: Cram101 Textbook Reviews

Publisher: Cram101

ISBN: 9781490237268

Page: 129

View: 171

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780765626318 .

Studyguide for Essentials of Business Research Methods by Jr ISBN 9780765646132

Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780765646132.

Studyguide for Essentials of Business Research Methods by Jr   ISBN 9780765646132

Author: Cram101 Textbook Reviews

Publisher: Cram101

ISBN: 9781497095182

Page: 122

View: 429

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780765646132. This item is printed on demand.

Studyguide for Essentials of Business Research Methods by Hair Joseph F

Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780471271369 .

Studyguide for Essentials of Business Research Methods by Hair  Joseph F

Author: Cram101 Textbook Reviews

Publisher: Cram101

ISBN: 9781428806047

Page: 144

View: 269

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780471271369 .

Essentials of Marketing Research

This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis ...

Essentials of Marketing Research

Author: Barry J. Babin

Publisher: Cengage Learning

ISBN: 1305688090

Page: 512

View: 182

ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips students with the core knowledge and skills needed to manage marketing research effectively. This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. Designed specifically for instructors who prefer a concise introduction to marketing research topics, the Sixth Edition of this trusted text features updates based on recent trends and technology, including an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Business Research Methods

Designed to lead readers through the research process from start to finish, this text is divided into three thematic areas covering the essentials of research, different types of research, and the best ways of conducting research.

Business Research Methods

Author: Boris Blumberg

Publisher:

ISBN: 9780077157487

Page: 500

View: 322

Are you about to begin your dissertation or a research project, but don't know what topic to choose?Are you unsure of what research methods to use and how they should be applied to your project?Are you worried about how to write up your research project?Then this is the book for you! A balanced coverage of qualitative and quantitative methods means that no matter what approach you choose to use for your project, there are examples and case studies to help guide you through the process. Student Research boxes provide an insight into situations and research decisions that students have encountered in real life projects. They contain hints, tips and sometimes questions to help you think through your own project. A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included in order to help you consider the issues and decisions involved, which you can then apply to your own project. Deeper Insight boxes delve further into particular research issues, offering you a detailed description to increase your understanding of these areas, whilst Real Life examples put research methods into context, by showing you how they have been applied in real world situations. The Online Learning Centre contains a vast amount of extra resources to help you create a superior project: Six statistical chapters are available to help you prepare, test and analyse your hypotheses and data. Extra cases, appendices and dataset exercises help you to take your study further. Check out the Research Skills Centre for free chapters of Study Skills books, examples of good and bad proposals, and templates for questionnaires and surveys. All of this and more can be found at www.mcgraw-hill.co.uk/textbooks/blumberg

Essentials of Marketing Research

While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition.

Essentials of Marketing Research

Author: William G. Zikmund

Publisher: South-Western Pub

ISBN:

Page: 452

View: 734

In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

Essentials in Research Methods

My motivation for writing this book is simple, to produce a concise, student-focused guide to business research.

Essentials in Research Methods

Author: Myra Myklebust

Publisher: Koros Press

ISBN: 9781781633502

Page: 290

View: 640

My motivation for writing this book is simple, to produce a concise, student-focused guide to business research. Many students have commented to me that they would like to see a more concise research methods textbook. Ideally, something that contains essential cases and concepts, as opposed to a wide range of both business and student examples.

Practical Business Research Methods

But it is their use as a data collection technique by business reseachers that is
the central focus of this chapter. ... Essentials of Simulation The essentials of
simulation are (1) a mathematical model of the process or system being studied;
and ...

Practical Business Research Methods

Author: Steven C. Blank

Publisher: Avi Publishing Company

ISBN:

Page: 368

View: 377

Business Research Methods

He is a professor in the College of Business Administration at Oklahoma State
University . ... In addition to Business Research Methods , Professor Zikmund has
written Exploring Marketing Research , Essentials of Marketing Research ...

Business Research Methods

Author: William G. Zikmund

Publisher: South-Western Pub

ISBN:

Page: 748

View: 402

A bestseller in previous editions, this text offers undergraduate and first-year MBA students with a comprehensive guide to business research methods. Numerous examples illustrate real-world research in management, marketing and finance.

Essentials of Marketing Research

In response to market feedback, ESSENTIALS OF MARKETING RESEARCH, 4th, was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling Exploring Marketing Research text.

Essentials of Marketing Research

Author: William Zikmund

Publisher: Cengage Learning

ISBN: 9781439047545

Page: 456

View: 637

In response to market feedback, ESSENTIALS OF MARKETING RESEARCH, 4th, was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling Exploring Marketing Research text. ESSENTIALS OF MARKETING RESEARCH focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.