Beyond Powerful Radio

by Valerie Geller

The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/

Beyond Powerful Radio

Author: Valerie Geller

Publisher: Taylor & Francis

ISBN: 1136023933

Page: 536

View: 500

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/

Creating a Shipping Board a Naval Auxiliary and Merchant Marine

by United States. Congress. Senate. Committee on Commerce. Subcommittee on H.R. 15455

... carry torpedoes and a few guns of moderate caliber , and make a high speed
with a powerful radio outfit . Senator JONES . You would not understand that
would be included under the terms of " naval auxilliaries ” in this ship - purchase
bill ?

Creating a Shipping Board a Naval Auxiliary and Merchant Marine

Author: United States. Congress. Senate. Committee on Commerce. Subcommittee on H.R. 15455

Publisher:

ISBN:

Page: 284

View: 659

NRB

by

Creating an Integrated Web Strategy • Religious Broadcasting and the
Government in the 21st Century • Serving the Crew • You're Delusional ... Staying
Hip on a Ministry Budget • Creating Powerful Radio ( Part 1 ) • Top Women – Top
Shows .

NRB

Author:

Publisher:

ISBN:

Page:

View: 630

RTNDA Communicator

by

BI 3 ) IE 3 DIE sultant Valerie Geller , author of “ The Powerful Radio Workbook "
and “ Creating Powerful Radio . ” Peterson agrees , even when it comes to hiring
the greenest , youngest staff : " It ' s pretty tough to entice someone right out of ...

RTNDA Communicator

Author:

Publisher:

ISBN:

Page:

View: 104

Forthcoming Books

by Rose Arny

Also publishes custom directories such as the Country Music Association Radio
Directory & Creating Powerful Radio , a guide to doing news , talk & personality
radio . Publisher Provided Annotation . Lowlat & Fast , ( Lowfat & Fast !;
09651654 ) ...

Forthcoming Books

Author: Rose Arny

Publisher:

ISBN:

Page:

View: 485

Public Broadcasting

by George H. Gibson

out their own schedule for broadcasting farm extension and general educational
material . He reminded the ... for another year . Many congressmen thought the
FRC was creating a radio monopoly by catering to the powerful radio stations .

Public Broadcasting

Author: George H. Gibson

Publisher: Greenwood

ISBN:

Page: 236

View: 224

Radio Free Europe Research

by

The speaker expressed plainly his dissatisfaction with the performance of the
radio and TV , and particularly the press . ... We can successfully oppose our
enemy and gain ground only if we succeed in creating a powerful radio - TV base
, and ...

Radio Free Europe Research

Author:

Publisher:

ISBN:

Page:

View: 979

Fashion Sales Promotion

by Pamela M. Phillips

Sound must create selling appeal nonvisually . In order to activate the listener ' s
imagination , good radio commercials create powerful visual imagery , thought
pictures that prod our emotions and trigger a response — in this case , to go to
the ...

Fashion Sales Promotion

Author: Pamela M. Phillips

Publisher: John Wiley & Sons

ISBN:

Page: 223

View: 382

In this Second Edition, Phillips attempts to& -- (1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together& -- all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.

Illustrated Weekly of Pakistan

by

But an assessment by independent listeners is inclined to make one believe that
Radio Pakistan has not been ... particularly from India whose powerful
broadcasting system is viciously concentrating on creating dissension among the
people ...

Illustrated Weekly of Pakistan

Author:

Publisher:

ISBN:

Page:

View: 507

Radio Engineering

by

Simultaneously he directed the work of creating powerful oscillators , cathode -
ray tubes , gas - discharge rectifiers and other electro - vacuum devices . From
1937 to 1938 , S. A. Vekshinskii was chief engineer of the " Svetlana " plant .

Radio Engineering

Author:

Publisher:

ISBN:

Page:

View: 282

Radio Engineering Electronic Physics

by

Under some conditions , these requirements cannot be met , which makes it
necessary to search for other methods for creating powerful pulsed setups . In
connection with the prospects for applications in photochemistry , for pumping
dye ...

Radio Engineering Electronic Physics

Author:

Publisher:

ISBN:

Page:

View: 155

Parliamentary Debates

by India. Parliament. Rajya Sabha

( SHRIMATI ) SATHIAVANI MUTHU : Will the Minister of INFORMATION AND
BROADCASTING be pleased to state the details of the work done by Government
media viz . Radio , Television and field publicity units in creating a powerful ...

Parliamentary Debates

Author: India. Parliament. Rajya Sabha

Publisher:

ISBN:

Page:

View: 599

Popular Electronics

by

It reaches a peak just beyond the visible wavelengths. ... Most such sources are
created by high-velocity electrons whipping through intense magnetic and
gravitational fields that surround most ... The sun is our most powerful radio
source.

Popular Electronics

Author:

Publisher:

ISBN:

Page:

View: 280

Beyond Babel New Directions in Communications

by Brenda Maddox

Satellites are creating the same kind of pressure for international control as the
telegraph did in the nineteenth century. ... There were more than thirteen million
radio sets, three powerful radio networks supported by commercial advertising
and ...

Beyond Babel New Directions in Communications

Author: Brenda Maddox

Publisher: Beacon Press (MA)

ISBN: 9780807061671

Page: 288

View: 819

Creating Powerful Brands

by Leslie de Chernatony

He is a Fellow of the Chartered Institute of Marketing, Fellow of the Market
Research Society and Liveryman of the Worshipful Company of Marketors.
Leslie's work has resulted in TV programmes and radio broadcasts. He is a
frequent speaker ...

Creating Powerful Brands

Author: Leslie de Chernatony

Publisher: Routledge

ISBN: 1136445188

Page: 482

View: 325

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.